The 7 Non-Negotiables

The 7 Non-Negotiables are the guiding principles at Fishbowl; they create a solid foundation so that everyone can develop and contribute their own unique gifts. They are the compass that helps people discover their “True North.” As you master each Non-Negotiable, you move forward personally, interpersonally, and as a team.

Making a difference in your own life and, ultimately, in the lives of others begins with defining your Non-Negotiables and Attributes. Fishbowl created a series of exercises to help you define the 7 Non-Negotiables. Getting started on this process takes some effort, but the positive results are definitely worth it.

Click the 7 Non-Negotiables on the right to learn more about them.

R e s p e c t

B e l i e f

T r u s t

L o y a l t y

C o m m i t m e n t

C o u r a g e

G r a t i t u d e

David K. Williams explains why he wrote The 7 Non-Negotiables of Winning: Tying Soft Traits to Hard Results, what he hopes people get out of it, and how it can help people and organizations become truly great. The seven surprisingly simple principles that were honed at Williams’ own company, Fishbowl, can be applied to your personal and professional life, helping you achieve more than you ever thought possible.

Purchase the Audible version of 7NNs by clicking here.

Listen to an excerpt of the Audible book.

The 7 Non-Negotiables of Winning: Tying Soft Traits to Hard Results

When leaders trust their employees and give them creative freedom to try new things and nurture a caring, supportive culture, employees consistently achieve positive results. This book is for individuals who don’t feel like they fit the standard corporate mold and want to learn how to break the common maxim that a person’s worth is measured purely by their monetary value.

The 7 Non-Negotiables—Respect, Belief, Trust, Loyalty, Commitment, Courage, and Gratitude—were developed by the team at Fishbowl as they built a successful company, learning from their mistakes and embracing their failures as opportunities to learn. When incorporated into an organization or adopted on a personal level these valuable principles will change lives.

"David Williams is a dynamic leader who understands that the competitive edge in a business these days is how you deal with people. In other words, the principles he advocates are not only broad and inspiring ideals of human goodness and decency, they are keys to lasting success in the marketplace."

Matthew Holland, Ph.D.

President, Utah Valley University

"David Williams is an awesome entrepreneur. The 7 Non-Negotiables provide an inspirational toolbox for leaders grappling with the challenges of getting the most out their employees and delivering great service to customers."

Tom Post

Managing Editor, Forbes

"Zions is pleased to support and invest in Fishbowl. They are an outstanding member of the community. They not only care about their employees and customers – but their concern and compassion extends to everyone… I thank them for standing strong for businesses by sharing the 7 Non-Negotiables."

Brad Adamson

Senior VP, Zions Bank

"Rarely do you come across a business leader who literally wills his company into existence and then shares it freely with those he has led to success… To know him, all one must do, is to experience the love and respect that so freely flows to him from his employees. To me, this is how a businessman should be measured."

Ralph Yarro

CEO, Think Atomic

"Whether you are starting a company or an executive of a Fortune 100 company, David walks you through the 7 Non-Negotiables that will help you build a lasting company that cultivates world-class talent and achieves extraordinary results."

Burke Alder

VP of Marketing, Lendio